Category: Uncategorized

Key Reasons Customer Service is Very Important for Business Growth

When your tow truck annandale va business is on a low budget, there are probably different functions that make the highest priority when you are allocating funds. Your product team can use some financial assistance and marketing, to get your products or services in from of your prospects and customers. However, many might not find a reason at all to invest in customer service, and this is one of the biggest mistakes that should be avoided. Contrary to popular belief, your customer service team should be held with a lot of importance. It is as important as your other departments.

Customer service is very important to your business because it retains customers and extracts more value from them. If you can provide top notch customer service, a business stands to recoup customer acquisition costs and cultivate a loyal following. Investing in customer service helps in activating your flywheel of loyal customers as it will help you acquire new ones as well. With positive testimonials, your prospects can interact with your brand and your marketing efforts will be simplified.

Here are some of the reasons you need to invest in customer service

Customer retention is cheaper than customer acquisition

An increase in customer retention of merely 5 percent is enough to translate to an increase in profits for up to 25 percent. This is because repeat customers are more likely to spend more with your brand. They can spend 67 percent more, and this results in your business having to spend less in operating costs. What companies spend in acquiring new customers is more than what is required in maintaining existing ones. Ultimately, investing in customer service can decrease your churn rate and this decreases the amount you have to spend in acquiring new customers.

Customer service represents your brand image

You may have a good idea of what your brand represents. However, your customers will not get into your head and they will make assumptions based on your social media presence, content, advertisements and other external forms of marketing. Your customer service team is where you have control over any perception customers have for your business. These teams speak directly to your customers and have the responsibility of representing your brand when interacting with your current or potential buyers.

Happy customer service teams translate to happy customers

No employee is going to enjoy coming to work if they feel under appreciated. The same goes to customer service teams. About 87 percent of employees who are happy with their jobs are willing to work extremely hard for their business customers. 55 percent of employees who strongly disagree about being happy with their jobs will still work so hard for their customers. If you want your customers to give it all for your business, ensure you make them feel respected and appreciated. Only then will you find intrinsic motivation for doing a good job and serving customers the right way. Additionally, it has to be noted that happy customers will draw other new customers to your business.

How to Create a Sustainable Social Media Strategy

With so many social media strategies and tools at our disposal, it’s hard for towing service companies to determine which one is the best for use. Many companies spend a lot of time posting on social media and trying to come up with a sustainable strategy. To come up with a sustainable social media strategy, there are many key aspects you need to have and include the following.

Curated Content

Curated content is that content created by reputable sources that enhance your overall content strategy. It reinforces to readers that your ideas are supported by other thought leaders in your industry. It will also show your readers that you are good at doing your research. Knowing where to search can be quite difficult and challenging, so you need to do your work appropriately.

Educational content

Educational content makes use of your unique expertise to help readers solve their problems and teach them something new. It is normally delivered in the form of a blog post or article. You need to have a good understanding of the value you create in the industry you are in, and how others view you. Always play to your strengths and you will educate your readers in a way nobody else can.

Promotional content

Promotional content is one that drives conversions through form submissions. It can consist of conversion paths you have built over different resources such as infographics, whitepapers, and much more.

Before you can educate your readers, you need to earn their trust. With a lot of content out there, readers will always have some form of skepticism towards promotional content. You need to show your readers that what you are writing about is important and that others have also given you approval.

Structuring Your Content

While publishing content, you need to structure it and also the publishing schedule to be according to your buyer’s journey. You can create curated content on Monday, blog posts on Tuesday, Promotional content on Wednesday, and so and so on. When building your path, start by identifying the topic you want to educate your readers on. You can work backward to find the supporting article you will need.

Having a sustainable social media strategy comes with a lot of advantages. First, it’s thematic and also it respects the buyer’s journey. Additionally, it is easy to plan and repeat. It becomes incredibly easy to map out months ahead of time. In terms of preparation, it is important to know how much time you need to set aside to produce content. With this approach, it becomes easy to know what needs to be posted when.

While publishing content and interacting with your customers, you will learn a lot about your business in the process. You will find supporting research and that gives you a chance to think of the different types of offers you can roll out to your customers and readers and get to position your products and services. When you plan for success and actively execute your plan, you will get to achieve your goals.

How to use Press Release as a Marketing Tool

Public relations and communication have been deeply rooted in academic disciplines and corporate functions for a long time. All major companies and organizations have a leading strategic focus of positioning their brand in from of the media and getting their message out there. Small companies and entrepreneurs have been a little reluctant in using PR as a marketing tool, particularly because of the feet that come with associating with the press. Companies such as Ocoee towing service have succeeded in the right use of press releases to communicate their products and services to their customers.

When used in the right manner, PR can be a great marketing tool for marketing products and services.

PR Credibility

It can be a big problem for a company to be big but receives no credibility or recognition. There is always a connection between image and exposure and it is always a good thing for a company to be visible within its market. When a company is very visible, it gets the advantage of attracting customers and keeping its employees.

Public relations can be one of the most effective ways to communicate your values to your target audience and market. PR has the credibility that advertising tools don’t have. It provides a positive perception that advertising campaigns can exploit. The high credibility it has is as a result of being independent media and presents your news and stories as ordinary editorial content. News is delivered by a journalist and not your company. People tend to have a higher degree of belief in what they read in newspapers and magazines, as compared to adverts that are placed on TVs and radios.

PR Tools

A good PR story could be based on;

There are different PR tools and other communication tools you can use to enhance communication in your organization. As compared with advertising, PR is a relatively cheap tool for exposing your company products and services to your potential clients and customers. It is a great tool for strengthening your corporate profile and showing the work your company does.

– News about new orders

– New products

– The relaunch of old products

– Financial performance

– Market trends

Before you can throw your company into the whole world of media, you need to carefully consider what you will be telling the press. What will be your story about and who is your target? How do you intent to connect with your audience and what channels or media do they access your story on. It is important to put yourself in the shoes of a journalist. Journalists have a tendency of choosing their stories based on several criteria which their story must always meet.

You also have to be cautious about the information you publish on different presses. The language and tone used must be journalistic. Additionally, information published must be free of biased and be verifiable. All claims must be appropriately backed up to avoid creating a situation whereby you cause a lot of confusion and unnecessary buzz to your followers.